JMC is attempting to kick-start the winter and millennium markets with the launch of an A3-size brochure aimed at couples and groups.
The Winter Beach bargains programme features seven-night holidays to the Mediterranean and 14 nights to long-haul destinations. In total 149 properties are featured across 22 destinations. The peak family periods of Christmas and Easter are excluded but millennium breaks are included with savings of £150 per person.
JMC product director Alan MacLean said: “We have identified two main trends running through the winter-sun market – couples or groups bookings and their strong inclination towards shorter breaks.”
He claimed the new-look brochure was part of JMC’s drive to differentiate itself from the rest of the market. Offers include no underoccupancy supplements in selected studios and one bedroom apartments for departures between November 1 and December 17.