Holidays remain a priority with consumers admitting they would sacrifice other expenditure to ensure they take a break away.
Consumers are most willing to miss out on nights out with their friends (20%), the latest gadget (14%) and designer goods (18%), according to the poll of 4,000 people by ebookers.com.
And 80% of adults would be prepared to sacrifice their monthly luxury allowance to ensure they can take a break away, amounting to an estimated saving of £77 million a year.
But 20% admitted that they would not sacrifice anything to go away, leaving themselves open to debt.
Sun, sea and sand is the most popular type of holiday (40%), followed by shopping breaks (29%), spa retreats (27%) and cultural city breaks (26%).
Although Europe leads as a short-haul destination, more than a third (39%) of travellers have taken long haul holidays in Central and South America, Asia, the Middle East and Australasia.
More than one in five people spend between £200-£500 a month on luxury items, the study found.
Men are the least willing to surrender their lavish lifestyles with nearly one in four admitting they would prefer to keep the money than spend it on a holiday, compared to just over one in five of women.
More than half of women are willing to give up a pair of designer shoes, cosmetics, a night out and their gym membership in order to take a trip away, the poll showed.
Unlike women who opted for giving up designer goods, 18% of men said they would be willing to give up the latest computer game for a holiday with their male friends, followed closely by 16% that would give up their gym membership and 16 per cent swapping a night at the pub.
ebookers head of offline marketing Steven Rice said: “Holidays have become an integral part of people’s lives and our research highlights the commitment holidaymakers have in ensuring they don’t miss out on their break away.
“Over the past two years, we’ve all had to tighten our belts and in doing so have become more accustomed to forfeiting lifestyle perks.”
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