News

Holiday interest surges as England crash out of World Cup

Within an hour of England’s defeat to Germany, Lowcostholidays.com reported a 40% surge in web traffic compared with the previous week. 


The top-selling holiday destinations were Turkey, up 79%, Ibiza, up 72%, and Majorca, up 60%, compared with last Sunday.


Head of product Matt Hall said: “We knew that many customers were waiting to see how far England progressed before they committed to a holiday in the sun and the huge disappointment of England’s defeat meant that they didn’t waste any time. 


“There are some amazing deals to be had this summer but now that England are out of the World Cup, these will be quickly snapped up.” 


The latest prices from Lowcostholidays include a seven-night all-inclusive holiday in July at a three-star hotel in Majorca from £275 including flights, and seven nights in Ibiza at the three-star Club Cala Tarida hotel on an all-inclusive basis from £265, including flights from Gatwick.


Meanwhile, Premier Holidays has said it will continue to capitalise in an upturn in interest in South Africa following the World Cup.


John Parker, contracts manager for South Africa, said: “South Africa is presenting value as never before. We are already up 28% for post-World Cup travel and expect this figure to grow significantly.


Premier Holidays has produced an agency manual, a 250-page full-colour guide packed with destination information, maps to help plan clients’ itineraries, and hotel and lodge information.”


Parker added: “UK visitors’ spending money goes much further in South Africa than in other holiday destinations. Eating and drinking out can be easily achieved on a tight budget.”



  • Do you expect demand to rise following England’s exit? Vote in our homepage poll (closes July 2)

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.