Tui has unveiled a new brand dedicated to sustainable tourism.
Holidays Forever brings together the all the company’s sustainable tourism initiatives and represents “the next stage of Thomson and First Choice’s sustainable development strategy.”
The new brand will also be used to raise awareness of sustainable tourism among customers and employees.
Holidays Forever encompasses 20 sustainable commitments including reducing carbon emissions from the Tui Travel airlines and aiming to recycle approximately 30% of the cans it hands out onboard its flights – equating to 13 tonnes of aluminium in the next year.
Head of sustainable development Jane Ashton said: “We appreciate our holidays have an impact on the environment and the people who live and work in the destinations we visit.
“While we are proud of the efforts we have made to date, we recognise that we are still at the start of our sustainability journey.
“With Holidays Forever we are making 20 commitments to do what we can to drive real change.
“We are inviting our customers to take this big, yet important, journey with us through our microsites.”
The decision to launch the brand came after customer research showed 96% of holidaymakers care about protecting the local environment and wildlife in the resorts they visit.
More than 80% said they appreciated advice from a tour operator on how to make their holiday more environmentally and socially responsible and 73% want to be able to easily identify a greener holiday.
Holidays Forever microsites will be launched by the end of July for both brands to educate customers on sustainable tourism issues, how Thomson and First Choice are addressing these, and also to give them tips to help them have a greener holiday.
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