Thomas Cook predicts Turkey and North Africa on trend for 2020

Small Turkish resorts and holidays to North Africa will continue to grow in popularity, according to Thomas Cook’s latest travel trend predictions.

Thomas Cook said holidaymakers in Turkey are branching out to explore villages beyond the big resorts.

The company said Dalyan and Ozdere are up 12% and 7% respectively and self-catering accommodation in Turkey is also seeing greater demand for next summer with an increase of 14% in bed and breakfast bookings and 11% in self-catering.

North Africa is also growing in popularity. Cooks said family bookings to Tunisia are up 50% for this winter against the same time last year and overall bookings up 25% year-on-year.

Families also accounted for 49% of bookings to Morocco and over 50% of bookings to Egypt this summer.

Cook also highlighted a rise in demand for multi-generational holidays, where grandparents accompany parents and children abroad. The number of families going on or considering a multi-generational holiday is up from 57% in 2017 to 64%, a figure Cook predicts will continue to rise as it gives parents a chance to save up annual leave.

A recent Mintel survey found when choosing a travel company 64% of families picked price as a reason for their choice, compared to 59% of empty nesters.

Will Waggott, chief of tour operating at Thomas Cook UK, said: “The six million British customers who holiday with Thomas Cook every year are looking for affordable holidays in charming places.

“Turkey and North Africa are destinations we’re falling back in love with – they tick the value for money box thanks to being non-Euro and we expect these countries to continue to appeal to families well into next year and beyond.”

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