MSC Cruises is to offer online dynamic packaging to agents by tying in flights and hotels to voyages.
The UK and Ireland are the first two countries to be offered the new MSC Hotels & Flights service following a test period.
It enables flights, private transfers and more than 13,500 hotels in almost 40 destinations to be added to cruise bookings.
MSC Cruises pledged to provide comprehensive cover for passengers for the all parts of the journey.
The line claims the initiative will help agents create a “fully personalised experience” for customers and become available worldwide by next summer.
UK and Ireland managing director Antonio Paradiso said: “With MSC Hotels & Flights, travel agents in UK and Ireland will have access to the most comprehensive tool available, offering the broadest range of choice for their clients.
“Providing a seamless and hassle-free journey will be easier than ever.
“The service also represents greater piece of mind for travel agents as MSC Cruises assures cover for guests who have their hotels, flights and transfers booked through the service.”
Global sales vice president Achille Staiano said: “This new online service is designed to offer agents and guests a simple and dynamic way to build a tailored holiday from beginning to end.
“MSC Hotels & Flights will make travel planning even easier when booking a cruise holiday.
“Spending an additional few days sightseeing after a cruise in the beautiful cities where we embark or disembark will be easier than ever, and travel agents can now further enrich an unparalleled holiday experience.”