A new focus on accessible, assisted and dementia travel options to support disabled travellers is being adopted by Silver Travel Advisor.
A new Accessible & Assisted logo has been introduced by the over-50s travel reviews and advice website.
This provides links to information about how people with limited mobility, sensory impairment, disabilities or dementia can be accommodated by travel companies.
Founder and managing director Debbie Marshall has also joined the board of Dementia Adventure, which offers domestic holidays for people living with dementia and their carers, as a volunteer trustee.
Other specialist partners include Enable Holidays, Limitless Travel, Revitalise and Traveleyes which creates holidays for blind and visually impaired people by pairing them with sighted companions.
Marshall said: “There are 12 million people in the UK who are affected by a disability – 50% of whom are over 65.
“With a combined spending power of £249 billion a year, the ‘purple pound’ represents people who too often feel defined by their disability, although many still have a wanderlust for travel and adventure on their own terms.
“By making information about accessibility and assistance easier to find on the Silver Travel website, and focusing on this important travel group, we are looking to get more people travelling and for longer, enhancing their quality of life and enabling them to contribute to the travel economy too.”