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Avro makes room for scheduled bookings


AVRO will go live with a new computer system in November which will enable it to sell scheduled flights via viewdata for the first time. It hopes the system will double its share of the scheduled market.



The seat-only operator has bought the Travellog in-house computer system from FSS, which has a link to global distribution systems for scheduled-flight bookings.



At present, only about 30 agents who specialise in seat-only sales are able to book scheduled flights electronically with Avro using the operator’s ORBIT reservations system, but this is too expensive to issue to all retailers.



Agents who are hooked up to the Internet will be able to access ORBIT from the middle of next month, but Avro distribution director John Fitz-Gerald said by making it possible for all high-street agents to book scheduled flights with the operator via viewdata it should make clear headway in the scheduled market.



Avro’s annual turnover on scheduled flights is just £2m a year, compared to £110m on charter flights.



“We are hoping to double our scheduled bookings in the first year when we would hope to take at least £4m worth of scheduled business,” said Fitz-Gerald.



Travellog will replace Avro’s existing in-house computer system, Taurus, which is only able to give agents details of charter flights on viewdata. Travellog will automatically display scheduled alternatives alongside the charter flights.



Fitz-Gerald admitted Avro’s technology has been lagging behind that of its rival seat-only operators with whom agents are already able to book scheduled flights via viewdata.



“As we are the number one seat-only operator it is silly all agents can’t book scheduled flights with us electronically,” he added.



Only agents who take at least 2,000 flight-only bookings a month use Avro’s ORBIT reservations system, which has a link to the Galileo GDS to enable them to make both charter and scheduled bookings.



The system is much faster than viewdata and also gives travel agents fare comparisons from all other charter operators.



Agents without the ORBIT hardware or an Internet connection must either pick up the phone to make scheduled bookings with Avro or use a rival seat-only operator.



“When we were set up we didn’t think scheduled business was important, but now people expect us to be able to offer scheduled alternatives on viewdata and Travellog will satisfy that demand,” said Fitz-Gerald.



Travellog has been ready to go live since the start of the summer, but Avro delayed the launch until now in case there are any hiccups.



“We didn’t want to launch it during the summer when we were very busy, just in case there were problems,” explained Fitz-Gerald.



The system will also perform several back-office functions such as accounting, which will boost Avro’s administration.



“As it is a small system we have been able to adapt it to our needs,” he added.



AVRO will go live with a new computer system in November which will enable it to sell scheduled flights via viewdata for the first time. It hopes the system will double its share of the scheduled market.



The seat-only operator has bought the Travellog in-house computer system from FSS, which has a link to global distribution systems for scheduled-flight bookings.



At present, only about 30 agents who specialise in seat-only sales are able to book scheduled flights electronically with Avro using the operator’s ORBIT reservations system, but this is too expensive to issue to all retailers.



Agents who are hooked up to the Internet will be able to access ORBIT from the middle of next month, but Avro distribution director John Fitz-Gerald said by making it possible for all high-street agents to book scheduled flights with the operator via viewdata it should make clear headway in the scheduled market.



Avro’s annual turnover on scheduled flights is just £2m a year, compared to £110m on charter flights.



“We are hoping to double our scheduled bookings in the first year when we would hope to take at least £4m worth of scheduled business,” said Fitz-Gerald.



Travellog will replace Avro’s existing in-house computer system, Taurus, which is only able to give agents details of charter flights on viewdata. Travellog will automatically display scheduled alternatives alongside the charter flights.



Fitz-Gerald admitted Avro’s technology has been lagging behind that of its rival seat-only operators with whom agents are already able to book scheduled flights via viewdata.



“As we are the number one seat-only operator it is silly all agents can’t book scheduled flights with us electronically,” he added.



Only agents who take at least 2,000 flight-only bookings a month use Avro’s ORBIT reservations system, which has a link to the Galileo GDS to enable them to make both charter and scheduled bookings.



The system is much faster than viewdata and also gives travel agents fare comparisons from all other charter operators.



Agents without the ORBIT hardware or an Internet connection must either pick up the phone to make scheduled bookings with Avro or use a rival seat-only operator.



“When we were set up we didn’t think scheduled business was important, but now people expect us to be able to offer scheduled alternatives on viewdata and Travellog will satisfy that demand,” said Fitz-Gerald.



Travellog has been ready to go live since the start of the summer, but Avro delayed the launch until now in case there are any hiccups.



“We didn’t want to launch it during the summer when we were very busy, just in case there were problems,” explained Fitz-Gerald.



The system will also perform several back-office functions such as accounting, which will boost Avro’s administration.



“As it is a small system we have been able to adapt it to our needs,” he added.



AVRO will go live with a new computer system in November which will enable it to sell scheduled flights via viewdata for the first time. It hopes the system will double its share of the scheduled market.



The seat-only operator has bought the Travellog in-house computer system from FSS, which has a link to global distribution systems for scheduled-flight bookings.



At present, only about 30 agents who specialise in seat-only sales are able to book scheduled flights electronically with Avro using the operator’s ORBIT reservations system, but this is too expensive to issue to all retailers.



Agents who are hooked up to the Internet will be able to access ORBIT from the middle of next month, but Avro distribution director John Fitz-Gerald said by making it possible for all high-street agents to book scheduled flights with the operator via viewdata it should make clear headway in the scheduled market.



Avro’s annual turnover on scheduled flights is just £2m a year, compared to £110m on charter flights.



“We are hoping to double our scheduled bookings in the first year when we would hope to take at least £4m worth of scheduled business,” said Fitz-Gerald.



Travellog will replace Avro’s existing in-house computer system, Taurus, which is only able to give agents details of charter flights on viewdata. Travellog will automatically display scheduled alternatives alongside the charter flights.



Fitz-Gerald admitted Avro’s technology has been lagging behind that of its rival seat-only operators with whom agents are already able to book scheduled flights via viewdata.



“As we are the number one seat-only operator it is silly all agents can’t book scheduled flights with us electronically,” he added.



Only agents who take at least 2,000 flight-only bookings a month use Avro’s ORBIT reservations system, which has a link to the Galileo GDS to enable them to make both charter and scheduled bookings.



The system is much faster than viewdata and also gives travel agents fare comparisons from all other charter operators.



Agents without the ORBIT hardware or an Internet connection must either pick up the phone to make scheduled bookings with Avro or use a rival seat-only operator.



“When we were set up we didn’t think scheduled business was important, but now people expect us to be able to offer scheduled alternatives on viewdata and Travellog will satisfy that demand,” said Fitz-Gerald.



Travellog has been ready to go live since the start of the summer, but Avro delayed the launch until now in case there are any hiccups.



“We didn’t want to launch it during the summer when we were very busy, just in case there were problems,” explained Fitz-Gerald.



The system will also perform several back-office functions such as accounting, which will boost Avro’s administration.



“As it is a small system we have been able to adapt it to our needs,” he added.



AVRO will go live with a new computer system in November which will enable it to sell scheduled flights via viewdata for the first time. It hopes the system will double its share of the scheduled market.



The seat-only operator has bought the Travellog in-house computer system from FSS, which has a link to global distribution systems for scheduled-flight bookings.



At present, only about 30 agents who specialise in seat-only sales are able to book scheduled flights electronically with Avro using the operator’s ORBIT reservations system, but this is too expensive to issue to all retailers.



Agents who are hooked up to the Internet will be able to access ORBIT from the middle of next month, but Avro distribution director John Fitz-Gerald said by making it possible for all high-street agents to book scheduled flights with the operator via viewdata it should make clear headway in the scheduled market.



Avro’s annual turnover on scheduled flights is just £2m a year, compared to £110m on charter flights.



“We are hoping to double our scheduled bookings in the first year when we would hope to take at least £4m worth of scheduled business,” said Fitz-Gerald.



Travellog will replace Avro’s existing in-house computer system, Taurus, which is only able to give agents details of charter flights on viewdata. Travellog will automatically display scheduled alternatives alongside the charter flights.



Fitz-Gerald admitted Avro’s technology has been lagging behind that of its rival seat-only operators with whom agents are already able to book scheduled flights via viewdata.



“As we are the number one seat-only operator it is silly all agents can’t book scheduled flights with us electronically,” he added.



Only agents who take at least 2,000 flight-only bookings a month use Avro’s ORBIT reservations system, which has a link to the Galileo GDS to enable them to make both charter and scheduled bookings.



The system is much faster than viewdata and also gives travel agents fare comparisons from all other charter operators.



Agents without the ORBIT hardware or an Internet connection must either pick up the phone to make scheduled bookings with Avro or use a rival seat-only operator.



“When we were set up we didn’t think scheduled business was important, but now people expect us to be able to offer scheduled alternatives on viewdata and Travellog will satisfy that demand,” said Fitz-Gerald.



Travellog has been ready to go live since the start of the summer, but Avro delayed the launch until now in case there are any hiccups.



“We didn’t want to launch it during the summer when we were very busy, just in case there were problems,” explained Fitz-Gerald.



The system will also perform several back-office functions such as accounting, which will boost Avro’s administration.



“As it is a small system we have been able to adapt it to our needs,” he added.



AVRO will go live with a new computer system in November which will enable it to sell scheduled flights via viewdata for the first time. It hopes the system will double its share of the scheduled market.



The seat-only operator has bought the Travellog in-house computer system from FSS, which has a link to global distribution systems for scheduled-flight bookings.



At present, only about 30 agents who specialise in seat-only sales are able to book scheduled flights electronically with Avro using the operator’s ORBIT reservations system, but this is too expensive to issue to all retailers.



Agents who are hooked up to the Internet will be able to access ORBIT from the middle of next month, but Avro distribution director John Fitz-Gerald said by making it possible for all high-street agents to book scheduled flights with the operator via viewdata it should make clear headway in the scheduled market.



Avro’s annual turnover on scheduled flights is just £2m a year, compared to £110m on charter flights.



“We are hoping to double our scheduled bookings in the first year when we would hope to take at least £4m worth of scheduled business,” said Fitz-Gerald.



Travellog will replace Avro’s existing in-house computer system, Taurus, which is only able to give agents details of charter flights on viewdata. Travellog will automatically display scheduled alternatives alongside the charter flights.



Fitz-Gerald admitted Avro’s technology has been lagging behind that of its rival seat-only operators with whom agents are already able to book scheduled flights via viewdata.



“As we are the number one seat-only operator it is silly all agents can’t book scheduled flights with us electronically,” he added.



Only agents who take at least 2,000 flight-only bookings a month use Avro’s ORBIT reservations system, which has a link to the Galileo GDS to enable them to make both charter and scheduled bookings.



The system is much faster than viewdata and also gives travel agents fare comparisons from all other charter operators.



Agents without the ORBIT hardware or an Internet connection must either pick up the phone to make scheduled bookings with Avro or use a rival seat-only operator.



“When we were set up we didn’t think scheduled business was important, but now people expect us to be able to offer scheduled alternatives on viewdata and Travellog will satisfy that demand,” said Fitz-Gerald.



Travellog has been ready to go live since the start of the summer, but Avro delayed the launch until now in case there are any hiccups.



“We didn’t want to launch it during the summer when we were very busy, just in case there were problems,” explained Fitz-Gerald.



The system will also perform several back-office functions such as accounting, which will boost Avro’s administration.



“As it is a small system we have been able to adapt it to our needs,” he added.


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