Virgin Atlantic has promoted Julie Southern from chief financial officer to the new role of chief commercial officer as part of its strategy to emerge from the recession.
Southern will be responsible for network expansion, trade alliances and driving global revenues through pricing, sales and marketing in the new role.
She has already been credited with reshaping the business and reducing costs during the economic downturn.
Steve Ridgway, the airline’s chief executive, said: “This promotion and change of emphasis for Julie will enable Virgin Atlantic to change gear in its recovery from recession.
“Julie’s expertise has enabled the business to steer a course through some very difficult times but now we can utilise her strengths at the front end of the business, driving new relationships, revenues and ultimately our growth strategy.”
Southern will be replaced in the role of chief financial officer by finance director Tim Livett.