Cruising could become more accessible for customers in the North West if the government gives the go-ahead for start and finish facilities for cruise ships at Pier Head.

Council leaders in Liverpool have made a fresh bid to the government for permission to build customs and luggage facilities at Pier Head so cruise ships can start and end their voyages in the city.

It follows an unsuccessful bid by Liverpool City Council to get the go-ahead from the government last year

City leaders argue the move would double the terminal’s £6m a year economic impact and open up cruise holidays to customers in the North West.

Councillor Joe Anderson, who currently chairs the Liverpool City Region Cabinet, said: ”This campaign is not just Liverpool’s – this terminal has the potential to be the North West’s gateway for cruise holidays.

”From today I will be calling on the support of all councils and MPs from Cumbria to Cheshire to support a cause which will reap economic dividends for the whole region -and one which would make the start of a cruise holiday for thousands of people a more relaxing and less costly prospect.”