Stacy Shaw has joined cruise line shopping provider Starboard Cruise Services to head up its new luxury division.

The former Virgin Voyages’ sales chief has taken up the role of vice president, luxury division and retail experience development at Starboard, owned by LVMH Moet Hennessy Louis Vuitton.

Shaw left Virgin in August this year after two years with the cruise line.

In her new position, Shaw will look after Starboard’s portfolio of luxury cruise line brands, lead business development and identify partners in land-based luxury travel.

Starboard’s current luxury cruise line partners include Celebrity Cruises, Crystal Cruises and Silversea.

A Starboard spokesperson said: “Stacy’s career spans the luxury, premium and contemporary segments of hotel and cruise with experience in start-ups, small boutique companies, and global industry-leading vacation and lifestyle brands.

More: Virgin Voyages’ Stacy Shaw leaves cruise line

“She joins us from Virgin Voyages, where she led the sales organisation and business development efforts in the latest entrepreneurial venture of Richard Branson’s Virgin Group.

“Her passion for innovation, positive disruption, and deep knowledge of the cruise and travel industry is a perfect fit as we reinvent retail in the luxury segment.”

Shaw added: “As part of LVMH, Starboard is uniquely positioned in cruise and travel to deliver highly curated luxury products and unique upscale retail experiences around the globe.

“I am beyond excited to lead our newly created luxury retail division.”

Before joining Virgin Voyages in 2017 as the line’s vice president of sales and business development, Shaw worked for Royal Caribbean Cruises for 11 years in various roles.