Former Midcounties Co-operative Travel digital marketing manager Jack Titchen has been recruited by Cruisingexcursions.com.
He becomes head of digital at the online shore excursions and activities firm.
Titchen will be part of the senior management team, reporting to managing director Damien Mooney, and be charged with spearheading digital innovation and growing the digital team.
He will work closely with recently appointed trade sales manager Kirsty Bachelor in a trade sales automation process.
Mooney said: “Jack will be driving creative multichannel marketing strategies across, but not limited to SEO, PPC, CRM and social media, and optimising our customer experience and engagement.”
Titchen added: “Whilst we’ve experienced a great deal of success to date, the potential for growth of the business in the UK and internationally is huge, and I look forward to delivering a digital strategy to support our incredible ambition.”