The year-round appeal of staycations is being promoted by Hoseasons in its turn of year TV advertising campaign.
The advert, airing from New Year’s Day, features a multi-generational family enjoying a range of experiences on an off-peak UK short break.
Hot tubs, cycling, stargazing and family celebrations feature in the advert, which was filmed at one of the domestic self-catering specialist’s Landal Kielder Waterside lodge in Northumberland (pictured).
The advert will be shown nationally across a range of channels including ITV, ITV 2, Channel 5, E4, Sky 1 and Sky Atlantic until January 19.
A dedicated digital video campaign will support the TV ad throughout January, February and March, with one version aimed at families for February half-term and another aimed at couples for off-peak winter breaks.
The integrated campaign will also feature across Hoseasons’ social media channels.
Anthony Reilly, marketing director at parent group Awaze UK, said the timing was deliberate to reflect the off-peak theme.
He said: “Previously our TV campaigns have been shot in the summer to sell the summer, but there was a clear opportunity to showcase a more modern staycation experience for customers who want an off-peak weekend break, or to celebrate a special family occasion together.
“The continued rise of the short break means the weekend getaway is a great year-round option for agents and their customers alike, and it was important for us to get that across as a key theme in this campaign.”