Exclusive villa specialist Greek Islands Club has rebranded and is now called GIC – The Villa Collection.
A new brochure and website have also been launched for the 40 year old company which operates in the likes of Corfu, Paxos, Skopelos and Santorini.
Managing director Chris Wright said: “GIC was the original villa specialist to Greece, and we want to ensure that it remains the best.
“In the past, the use of the word ‘Club’ has confused some customers. GIC – The Villa Collection reflects more clearly what the programme offers – an exclusive selection of villas in the Greek Islands.
“Our new branding reflects a new direction: a fresh, simple logo and name that does what it says on the tin; a user-friendly website with full property details and beautiful images; and a new-look brochure summarising the featured islands and villas that’s informative but without waffle.
“All this without compromising the attention to detail and superior villa offerings on which we have always prided ourselves.”
The website is now live and Wright believes it is easier to navigate and more helpful and usable for clients.