Cost is the most stressful aspect of booking a holiday for half of consumers, according to a new poll.
The way Britons research their holiday is changing as a result of the economic climate, the research found. When asked which one holiday deal they used the most, 22% defy the late booking trend by taking advantage of early booking offers, while 19% take advantage of off peak discounts.
More than 40% thought that taking an all-inclusive holiday was the least stressful when compared to booking flights and accommodation separately.
Just 9% said that booking the different elements separately would be the least stressful, suggesting that inclusive packages are the preferred option for British travellers.
The most stressful elements of the holiday itself were the journey pre- and post trip (51%), followed by the escalating costs when on holiday (36%).
But 49% highlighted the cost as being the most stressful aspect of booking a holiday, the research released by Club Med found.
The online survey by YouGov canvassed the views of more than 2,000 people across the country, providing a snapshot of the purchasing decisions of British holidaymakers.
More than three quarters (76%) of respondents viewed a holiday as “fairly important” or “very important”.
Of the 2,079 adults polled, 29% chose sunshine as the best tonic for de-stressing, followed by lounging by the beach or pool (20%), catching up on sleep (11%), and enjoying good food (11%) and a good book (10%).
Laurent de Chorivit, head of Club Med UK, said: “A holiday, whether it be a far-flung beach escape, a skiing trip, or a family getaway to Europe is something that we all need and deserve.
“This survey demonstrates that Brits are looking for hassle-free escapes which offer the chance to relax, unwind and de-stress.
“With holidaymakers worried about escalating costs, we can guarantee that they can return from their all-inclusive holiday refreshed without having to spend an additional penny.”
The all inclusive specialist is offering discounts of up to £1,500 per family on holidays booked by January 19.