A UK and Ireland road show by the Tourist Authority of Thailand is going ahead despite the cancellation of ITB in Berlin due to coronavirus fears.
Trade events in Manchester, Glasgow and Dublin had been planned for next week following the exhibition in Germany which was cancelled late on Friday.
TAT said it will manage each event in line with government travel advice and follow Public Health England guidelines to ensure the wellbeing of all attendees.
London director Chiravadee Khunsub said: “A variety of Thai suppliers are in Europe for ITB and TAT London’s roadshow was timed to provide them with a B2B opportunity in the UK and Ireland.
“Despite the cancellation of ITB, we firmly believe our Amazing Thailand road show should still go ahead.
“It is important we continue to provide a sales and training platform for the Thai industry as planned, more so given the uncertainty of travel to Asia at the moment.
“Our aim is to minimise the impact coronavirus is having on travel to Thailand by continuing to meet agents and reassure them that it is business as usual.”
She added: “We already have a great number of agents signed up to attend but we look forward to welcoming more to talk about everything amazing Thailand has to offer their clients.
“Even if bookings have slowed slightly for immediate departure there is a demand for future travel to Thailand so we will continue to engage and train agents as usual.”
The road show visits Manchester on March 10, Glasgow on March 11 and Dublin on March 12.
Agents still have time to register to attend.
Each evening will consist of a networking reception, destination presentation by TAT and table-top sessions and a draw to win a fam trip to Thailand.
To register attendance email: marketing@tourismthailand.co.uk