To mark World Wildlife Day today (March 3), the TreadRight Foundation – the non-profit arm of The Travel Corporation – has announced award-winning photographer Ami Vitale as its first wildlife ambassador.
The National Geographic photographer has travelled to more than 100 countries and has a passion for wildlife conservation.
Her photograph of the world’s last northern male white rhinoceros, Sudan, was awarded National Geographic’s best image of the decade by its readers.
Brett Tollman, TTC chief executive and founder of the TreadRight Foundation, said: “Her compelling work with rhinos aligns with TreadRight’s initiatives, including our work with rhino, elephant and leopard populations across Africa and India.
“We look forward to working with Ami to tell TreadRight stories in the future together.”
Vitale will be travelling with the TreadRight team to capture the wildlife conservation work being done at two Red Carnation Hotel Collection properties: Bushman’s Kloof Wilderness Reserve in the foothills of the Cederberg Mountains in South Africa and the Xigera Safari Lodge in Botswana’s Okavango Delta, set to open in June.
She will help tell the stories of the efforts employed by the Xigera property to help local communities.
Vitale said: “I am delighted to be able to share some of these upcoming inspirational TreadRight stories to further generate awareness and understanding.
“We really are in a race to save the planet, and in understanding we can enjoy its extraordinary beauty but we are also responsible for taking care of it.”