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Aman creates sister brand for global ‘travel cognoscenti’

Luxury chain Aman today unveiled Janu as a new brand with three hotels due to open in 2022.

The new properties are being built in Montengro (pictured), Al Ula in Saudi Arabia and Tokyo.

The company has a “robust pipeline” of future hotels. Aman already operates 32 hotels in 20 countries plus nine under construction.

The new brand follows two years of research and development and will feature large bedrooms with “expansive” bathrooms.

Janu properties will offer a mix of dining, lounge and bar areas with “social wellness” at the core of the experience.

Aman chairman and chief executive Vladislav Doronon said: “The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti.

“We saw a white space in the market and we want to push the hotel industry into a new sphere.

“What with today’s modern, fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and wit the aim of kick-starting human interaction again.”

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