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TravelSupermarket says Joanna Lumley effect reaches Cuba

Pictured: Joanna Lumley in Joanna Lumley’s Hidden Caribbean: Havana to Haiti (March 10) on ITV.

Holiday comparison website TravelSupermarket reported a spike in searches for Cuba last night (March 10), thanks to the latest Joanna Lumley travelogue.

The website said searches for Cuba rose by 101% yesterday, compared to Tuesday last week, as the island’s capital starred in the new ITV1 series Joanna Lumley’s Hidden Caribbean: Havana to Haiti.

The episode featured the lively back streets of Havana, a cabaret show, a traditional cigar factory and an exclusive beach resort.

The two-part series concludes next Tuesday (March 17) with Lumley visiting Haiti.


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Emma Grimster, travel commentator at TravelSupermarket, said: “Cuba, without a doubt, films extremely well, and clearly added some much welcome sunshine to viewers’ living rooms on a chilly March evening.

“Cuba has an ideal blend of beaches and relaxation, alongside a rich culture to explore. The best time to visit the island is between December and May, avoiding the wet season starting in June and hurricane season later in the year.”

Lumley has presented travel shows from countries as far apart as Norway, China and Japan, and the ‘Joanna Lumley’ effect is credited with boosting interest in many destinations.

Cuba also featured on Saturday evening in the BBC2 programme, Wild Cuba: A Caribbean Journey.

The last episode of the two-part series airs next Saturday at 7pm, exploring the country’s natural riches and wildlife.

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