Kuoni expands in Scandinavia

Kuoni Group has expanded in Scandinavia with the acquisition of Swedish luxury operator Lime Travel for an undisclosed sum.

The Stockholm-based company, which had turnover of 9.3 million Swiss francs last year, is a specialist in offering tailored long-haul travel arrangements.

“Kuoni also expects to derive synergies between its new acquisition and its existing high-value Kuoni products,” the Swiss-based group said.    

All the 14 staff at Lime Travel, which was established in 1995, will be retained, and the present co-owner and company CEO will also remain responsible for the company.

The business will be integrated into the Swedish unit of the Kuoni’s market region north division.

Lime Travel offers tailor-made travel arrangements, with a particular focus on Mauritius, Bali, the Maldives and the Caribbean.

The company’s products are sold almost exclusively direct via its own travel offices and over the phone.

Kuoni Scandinavia CEO Leif Vase Larsen said: “In acquiring Lime Travel, we are expanding our business activities in the Swedish luxury travel sector.

“Our new acquisition should also offer synergies with the existing premium Kuoni products.

“And, at the same time, it should enable us to expand our luxury travel business into our Norwegian and Danish markets.” 



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