News

BA slashes premium fares in ‘luxury’ sale

First class tickets have been halved and Club World business class fares slashed by up to a quarter in a British Airways ‘luxury sale.’

The discounts are available until midnight March 22, 2011. Destinations covered by discounted business class rates include New York, Tel Aviv, Montego Bay, Barbados, Boston, Calgary, St Lucia, Antigua, Cancun, Buenos Aires, Muscat, Shanghai and Tokyo.

The deal also covers new flights to San Diego which are launched on June 1. Discounted Club Europe rates cover destinations such as Basel, Bologna, Naples or Athens.

A range of four- and five-star hotels is included in the sale. The promotion kicked off yesterday (March 10) with a banner ad on ba.com’s homepage and on ba.com/luxury-sale – the campaign’s dedicated splashpage.

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.