Leading Australian and New Zealand travel management company Travelforce has been bought by Expedia-owned corporate travel specialist Egencia for an undisclosed sum.
The majority of the current Travelforce management team will join the Egencia Australia management team, in the new combined business called Travelforce, an Egencia Company.
The deal gives the Expedia business travel arm a presence in Sydney, Melbourne and Brisbane in Australia and Auckland and Wellington in New Zealand together with Travelforce’s expertise in meetings and incentives and high-end leisure travel.
The deal will enable Egencia geographic expansion with a particular focus on mobile in 2011. Travelforce, established more than 30 years ago, has a history of combining superior service and leading technology, according to Egencia.
Egencia Asia Pacific managing director Cecilia Routledge said: “This acquisition is proof of Egencia’s commitment to expansion in the Asia Pacific region and leadership around the world. Going forward, we will combine the power of Egencia and Travelforce into one strong brand, leveraging the talent and assets of each company.”
Travelforce founder and chairman Andrew Ross added: “We couldn’t be happier to be joining the Egencia family. Egencia will enable Travelforce to offer clients leading online booking and reporting tools as well as global corporate travel support.”
Ken Pfaffmann will take on the role of managing director.