Malta Tourism Authority UK has created a new trade-focussed position to support the tourism board’s trade engagement.

Mimi Visheva will be responsible for working with travel agents to grow their destination knowledge through one-on-one or group training in her new role of trade trainer.

She will be agents’ main point of contact at the tourism board and work alongside trade marketing manager Natalie Swinburne.

Between them they will manage the Malta Training Programme and launch a new training webinar series to support agents during the coronavirus lockdown.

Visheva, who has worked at Malta Tourism Authority UK for three years and was previously administration and marketing executive, said: “Due to COVID-19 the industry has and will continue to go through a challenging time. Through my new role I am looking forward to sharing the knowledge and passion I have for Malta with agents, across UK & Ireland, leaving them prepared to answer travellers’ questions when it is safe to travel again.”

Tolene van der Merwe, director UK & Ireland, for Malta Tourism Authority, added: “We are confident that Mimi’s enthusiasm and expertise will enable us to drive our trade activity at a time when many require destination assistance and information.

“The creation of the trade trainer role highlights the important work that the British travel agent industry undertakes for our destination, as the UK accounts for nearly a quarter of Malta’s visitor arrivals.”