The founder of the British MOBO music awards has been confirmed as an opening day speaker at next month’s Advantage Travel Centres conference in Madrid.
 
Kanya King MBE has been lined up to speak in the ‘DNA of an Entrepreneur’ session that opens the event.

The session will look at the nature of entrepreneurial spirit and what delegates can learn from similarities between entrepreneurs.

Led by Advantage leisure director Julia Lo Bue-Said, the session will also include Bill Munro, chairman of Barrhead Travel; Terry Fisher, former Gold Medal chief executive; James Beagrie, managing director of Meon Valley Business Travel & Repatriations and Paul Evans, chief executive of Lowcost Travel Group.

As chief executive and founder of MOBO Organisation, King is the force behind the annual MOBO Awards and has played an instrumental role in elevating urban music and culture to mainstream popular status in the UK.

She formulated a business plan for the awards in 1996 while working as a TV researcher and embarked on a campaign to attract sponsors and interest from TV networks.

She re-mortgaged her house to raise the finances to launch the first MOBO Awards and fund the TV broadcast; she then organised the event in just six weeks.

The MOBO Awards is now in its 16th year and established as one of the most prestigious events in the entertainment calendar.