Industry charities Just a Drop and Reuben’s Retreat are hoping to raise vital funds from the 2.6 Challenge taking place this Sunday in place of the London Marathon.

The event involves participants completing activities based around the numbers 26 or 2.6 and aims to plug some of the deficit charities will face as a result of the marathon’s postponement.

Reuben’s Retreat was founded in 2012 by travel industry professionals Nicola and Mike Graham after the death of their son Reuben from a rare brain tumour.

The charity aims to provide a retreat that will relieve the distress of families and their close friends who have suffered the bereavement of a child or have a child suffering from a life-limiting or life-threatening illness.

Just a Drop was founded by former World Travel Market chairman Fiona Jeffery in 1998, and provides sustainable safe water, sanitation and hygiene products to communities around the world.

Jeffery said: “We understand the challenges that the travel industry are currently facing. For many companies, the future is uncertain and the world is a fragile place at the moment.

“The 2.6 Challenge is a national initiative designed to bring everyone together to have some fun in the light of the current circumstances and raise money for good causes.”

She added: “The coronavirus outbreak is affecting everyone, everywhere, but imagine trying to defend yourself against the virus when you don’t have access to proper handwashing facilities and soap or attend health clinics with no running water and adequate sanitation.”

More information on fundraising for Just a Drop can be found on the organisation’s website.  Alternatively, donations can be made via JustGiving.

People who would like to support Reuben’s Retreat in the 2.6 Challenge can do so by clicking here.