Former UK boss of Norwegian Cruise Line Francis Riley is to return to the cruise line’s London office to take up the position of vice president and general manager.

He will oversee sales and marketing for Europe, including the line’s London and continental Europe offices, along with continuing to be responsible for the Asia Pacific, Middle East and Africa regions. 

Andy Stuart, Norwegian’s executive vice president, global sales and passenger services, said: “I am pleased to welcome Francis into this role.

“He has the breadth and depth of experience and expertise to effectively grow our business in Europe, the Middle East, Africa and Asia Pacific.

“With our continued capacity growth in Europe including three ships this year and four in 2012 with two year-round, Europe continues to grow in importance for us. 

“I am confident in Francis’ ability to ensure we continue to build demand for our Freestyle Cruising product.”

Prior to re-joining NCL, Riley was  most recently  responsible for cruise development at Tourico Holidays based in Miami, where he relocated to in 2007 to oversee international business development for NCL.

He previously worked for NCL in the United Kingdom, having joined in 2004 and was appointed general manager of the company’s London office in June 2006. 

Then he succeeded Stephen Park, who returned to the role after Riley moved to Florida but Park left the company last year after which it was decided to run the London office from Germany.

Riley began his career with Thomas Cook in a variety of roles including reservations, sales, marketing and commercial relations before joining British Airway’s Air Miles Travel Company where he spent five years directing Air Miles supplier agreements.  He also worked in the loyalty marketing sector with Nectar, the UK’s largest loyalty program.

Camille Olivere, Norwegian’s head of North America sales, will take on the additional responsibility for sales in Latin America.