UK travel agents and other industry employees will be able to take advantage of a range of money-saving offers in Orlando this summer as part of a new initiative.
Visit Orlando is introducing Global Hospitality Days between August 15 and September 30, when travel industry employees from around the world will be able to access benefits including hotel offers and buy-one-get-one-free ticket deals.
Speaking at the Pow Wow trade show in San Francisco, Visit Orlando chief executive Gary Sain said the hospitality days were designed to recognise the contribution of travel industry employees in boosting visitor numbers.
Orlando welcomed more than 50 million visitors for the first time in 2010, with a total of 51.5 million guests representing a 10.5% increase on 2009.
International arrivals were also up, with visitor numbers from the UK up slightly to 839,000.
Sain also revealed plans to boost visitor numbers by working with the team behind the Reading and Leeds music festivals.
The Orlando Calling festival is due to take place between November 11-13, and is expected to attract 50,000 fans.
Sain said statistics from Visit Britain suggested live music festivals were an important driver in attracting overseas visitors.