New York is to launch a social media campaign in the UK as it looks to promote the Lower Manhattan area ahead of the opening of a memorial to mark the 10th anniversary of the September 11 terrorist attacks.
The Get More NYC: Lower Manhattan campaign will launch on June 1 and will showcase the accommodation, landmarks and attractions available in the area. It will be promoted in the UK with dedicated feeds on Facebook and Twitter, and will be supported in the city with an airport welcome campaign.
The September 11 Memorial is due to open to the public on September 12 this year, following an opening for relatives of those who died on the previous day. It will take the form of two pools with waterfalls, with the names of those who died listed. A museum is due to open the following year on September 11, 2012.
“We fully expect this to be one of, if not the most important attraction in our city,” said George Fertitta, chief executive of New York’s marketing body NYC & Company. Entry to the memorial will be free and visitors will have to register for tickets in advance on a dedicated website. Priority will be given to relatives of those who died.
New York remains the most popular US destination for UK visitors, although numbers fell from 1.096,000 in 2009 to 1,055,000 in 2010.