Sandals Resorts International has become principal sponsor of the West Indies cricket team for a three-Test series against England next month.
The West Indies cricket team is the first international sports team to visit England during the Covid-19 pandemic.
The series was originally due to start on June 4 but was delayed to a new start date of July 8 at the Ageas Bowl in Southampton.
Further matches will be held on July 16-20 and July 24-28 at Emirates Old Trafford in Manchester.
They will be played in bio-secure environments with no spectators but will be aired live on Sky Sports with daily highlights on BBC 2 in the evenings.
Sandals Resorts branding will be prominently featured on the West Indies kit, cementing the brand as the team’s main sponsors.
Karl Thompson, managing director of Unique Vacations UK, affiliates of the worldwide representatives of Sandals Resorts, said: “Sandals Resorts has been a long-time supporter of the West Indies cricket team and we are delighted that we’re able to continue this special relationship.
“Even though we can’t host our trade partners to watch any of the matches at the venues, it’s a real positive that the Test series is going ahead and that agents and their clients will be able to spot Sandals on their screens.
“It’s safe to say that it’s been a tough few months for the travel industry but this is a positive step in the right direction.
“We hope that agents will see the Sandals branding when they’re watching the cricket and be inspired to book for 2021.”