Wendy Wu has introduced two private tours to its China programme.
The Himalayan Express and Discover Yunnan are 16 days and 12 days respectively and are two of latest additions included in the operator’s new brochure that launched this month.
The former explores palaces, monasteries and temples of Tibet and includes a rail journey across the Qinghai Plateau.
The latter includes the Stone Forest in Kunming, the ancient quarter of Dali, the Baisha Frescoes and the Tiger Leaping Gorge.
The operator is celebrating the launch with roadshows across 14 UK cities.
This is double the number last year and managing director Manuel Mascarenhas will be attending every single one.
He said: “Agents know that when they are selling a Wendy Wu tour, their customers will come back happy.
“70% of our sales are through the trade and we want to ensure we maintain a great relationship with our established best-sellers and introduce our product to new agents around the country.”