News

Sabre announces first B2B app store

Global Distribution System Sabre has announced plans to launch the first business to business app store which it hopes will pioneer technological innovation for leisure and corporate travel agents.

The store will open for developers next month – there are currently 100 globally certified by Sabre although this number is expected to rise once the store is operational – and in late November for agents.

Greg Webb, Sabre president of Sabre Travel Network, said the store will allow agents to not only improve their service levels but to drive up efficiencies within their organisations.

“Every year, Sabre invests hundreds of millions of dollars and works closely with more than 130 authorised developers to research and develop new products that help our customers compete and win in a complex industry.

“Creating an inline B2B marketplace will spur a whole new level of innovation for the benefit of Sabre connected agencies globally. We want developers around the world to be inspired to create new apps to revolutionise the online travel experience.”

Sabre said its Sabre Red App Store will provide the same level of security and certification that it currently does, but in a space that allows travel buyers, agencies and developers to meet in a global marketplace.

This is expected to drive up innovation as developers who would usually struggle to get their apps to such a large and diverse market look to use the store to showcase their work. At launch the Red App Store will offer access to Sabre’s existing 155,000 Sabre Red Workspace users in 116 countries.

The app store is the latest development in the Sabre Red Workspace travel agency suite of products and comes hot on the heals of last week’s launch of new customer relationship management tool Sabre Profiles.

This autumn Sabre will hold a Developers’ Challenge competition to come up with the most innovative new Red Apps for the store. Sabre expects a range of apps to be made available through the new store from large systems software to small utility apps.

The store has been designed to include some of the familiar features of consumer app stores with filters for the most recent, featured apps and most highly rated by users.

Developers will also be able to track the download rate of their apps, view comments and reviews about their apps and other and see the status of apps that have not yet been approved by Sabre.

For agents the app store will appear as a tab in their usual workspace and they will be able to pre-set permissions for who can buy and use specific apps.

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.