Abercrombie & Kent has launched a family brochure aimed specifically at bringing the best family friendly destinations and multi-generational experiences to life for their clients.

The operator has seen a rising trend in multi-generational holidays with sales to family friendly destinations increasing by almost 30% in the last year, particularly for those with children aged between 6 and 14.

Managing director Justin Wateridge said: “The brochure covers a range of destinations across the continents.

“With such a marked rise in the demand for tailored family holidays we have brought together our best suggestions that offer excitement, fun and discovery which children crave, whilst surreptitiously bolstering their education, as well as ensuring that all others in the family are also looked after.”

The brochure covers short and long haul options including malaria-free safari experiences in South Africa, a trip to the home of the Olympics in Greece and the chance to meet Orang Utan in the jungles of Borneo.