Gap Adventures announces ‘bold’ rebrand

Adventure travel specialist Gap Adventures is changing its name to G Adventures this week. The Canadian company is rebranding its worldwide operations under the new name from October 1.

Founder Bruce Poon Tip described the move as a “bold step” following the operator’s more than 20 years in business.

He said: “Over 20 years ago, we set out on a journey to transform the way people think about travel. We discovered a niche – a gap, if you will – between mainstream travel operators and independent backpackers.

“In the intervening years, we worked hard to fill that gap, and in the process developed a new way to help people experience the world they really came to see – the true, raw, honest and amazing world we all inhabit every day.

“We’ve become an industry leader by seeing ourselves less as a travel company and more as a life-altering experience company. That’s who we are.”
He added: “One of our fundamental principles here is to change the lives of anyone who comes into contact with our company. Our business model isn’t about bottom-lines and turnover. It’s about happiness, freedom and independence.

“I’ve always believed that the secret to happiness is freedom, and the secret to freedom is courage. This year, we are taking a bold step with our identity – a change that’s an evolutionary step into the future.”

Poon Tip said: “Our name may have changed, but our principles have not. In every way that matters, we’re the same company today that we were yesterday.”

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