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Holidaybreak goes private after buy-out

Holidaybreak has been taken private on the completion of the group’s takeover by Cox & Kings.

The existing management team will continue to run the Holidaybreak business, which includes short break operator Superbreak, an adventure travel division and educational travel arm.

“The combination of Holidaybreak and Cox & Kings provides us with a platform to expand internationally by offering our products to Cox & Kings’ customers in India, the rest of Asia and the Oceania region,” the company said.

“In particular, our education businesses will be able to capitalise on the latent demand for European education programmes that is fast emerging within India.”

India-based Cox & Kings agreed to acquire Holidaybreak in July and the takeover was approved by shareholders earlier this month. Director Peter Kerkar said: “We have been very impressed with Holidaybreak’s management, its breadth of market leading specialist brands and its rich history.

“This acquisition represents a transformational step for us, adding new product areas and markets to our existing operations.”

Holidaybreak chief executive Martin Davies said: “Joining Cox & Kings enables us to continue delivering our unique and valued products to customers through our widely recognised brands whilst benefiting from being part of an international travel company.”

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