Uniworld is targeting group bookings of 10 people or more with a new package available on selected departures across its programme.
The Friends Reunited package is available on departures on the Danube, Rhine, Seine, Volga, Mekong, Po River, Ganges and the Nile, plus sailings in Bordeaux and Burgundy.
The line said the package would offer benefits including discounted prices, onboard credit and free places.
In Europe, one person will sail and travel free when 10 people or more travel on the same booking. For cruises on the Nile, Ganges and Mekong as part of the Exotics programme, one person will sail free when 15 or more book.
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Chris Townson, Uniworld’s UK managing director, said: “We’re getting feedback from our key partners that there is increased demand from guests planning to spend quality time travelling as a blended group of friends or with extended family, often two or more generations.
“On the back of this emerging trend, we’ve launched our new Friends Reunited package offering fantastic prices which will make it easier and better value than ever for larger groups to cruise with us.”