Hoseasons brand cottages4you has teamed up with VisitEngland in a £1 million marketing push to promote domestic cottage holidays.
A TV advertising campaign will break on Boxing Day and run through the key January to March peak booking period.
The television is aimed at families, focusing on cottages located in the countryside and on the coast. This will be supported with newspaper, online, radio and direct marketing campaigns.
The campaign material will carry the cottages4you.co.uk web address, along with the VisitEngland logo. Cottages4you will carry the key themes from the campaign into its other marketing activity including PR, social media and email.
Hoseasons Group sales and marketing vice president Nick Rudge said: “After a great couple of years, there’s no doubt, with both the London 2012 Olympic & Paralympic Games and the Queen’s Diamond Jubilee, next year is going to be a major year for English tourism.
“We’re really excited to be partnering with VisitEngland on this joint campaign to inspire even more people to holiday in England and further help boost domestic tourism and local economies.”
VisitEngland head of marketing Tim Holt said: “The self-catering sector is incredibly important to domestic tourism – 5.2 million overnight domestic holidays were taken in a rented property last year generating £17 billion in tourism spend.
“This campaign specifically highlights England’s coastline and countryside both of which offer experiences to be found nowhere else in the world.
“We are delighted to partner with such a well-respected brand as cottages4you and I’m sure this campaign will help generate advance bookings.”