ITC Travel Group has appointed Diane Selby as trade partnerships director.
She will lead the agency sales team and work with chief operating officer Lisa Smith to develop the Chester-based luxury tour operator’s trade strategy.
Selby joins from Virgin Atlantic, where she was business development manager for more than six years. Her 30-plus years’ experiences in the travel industry also includes commercial and relationship management roles at Etihad, British Airways and American Airlines.
She said, “I’m thrilled to be joining ITC Travel Group as we look to grow our brands and further enhance relationships with our partners. Now, more than ever, consumers are seeking the knowledge, recommendation, expertise and security of a travel agent.
“I’m incredibly passionate about the industry and know that strengthening our partnerships with the trade is essential as we future-proof our business.”
The ITC Travel Group’s brands include Inspiring Travel Company, Spectate, Rainbow Tours and Regent Holidays.
In 2020 it has introduced virtual appointments for the trade where agents can now select a date and time to suit their schedule, and the ITC team will set up a video chat to provide one-on-one support.