Agents will receive an advance on their commission when making bookings with AmaWaterways.
The trade only river cruise company pledged to pay £135 per passenger as soon as the deposit is collected from the customer.
This will act as an advance on agents’ commission when booking 2021 European sailings by November 30, excluding the Douro river in Portugal.
The offer is running alongside a ‘peace of mind’ promise to consumers that they have the option to postpone, move or cancel their booking for any reason, at any time until 24 hours before departure.
UK managing director Jamie Loizou said: “As a 100% trade focused business, it’s vitally important that we support our travel agent partners and work together through this challenging time.
“We know that agents have seen their income severely impacted in recent months and we have been looking at ways in which we can help.
“So, we are introducing two initiatives – one for agents and one for guests – which work in tandem.
“We believe our peace of mind promise will give guests the confidence to commit to future travel and ‘Book Now, Earn Now’ will provide our trade partners with some much-needed financial support.”