WHILE there have been many changes within the Best Western organisation following its merger with Consort Hotels in March of this year, I do have to report that we have not yet gone to the extreme of purchasing hotels, as was suggested in your article ‘New purchases bolster Best Western’s portfolio’ (Travel Weekly August 23).
Best Western remains a membership organisationcurrently comprising some 370 independent hotels within Great Britain.
They all benefit from both the marketing and sales expertise and the purchasing power of this global brand.
We continue to recruit quality independent hotels and we also intend to have several more properties within our portfolio prior to World Travel Market show this November.
Kevin Tattum
Director of membership services
Best Western Hotels
York