The Holland America and Seabourn cruiseline sales teams are to merge as both the Carnival Corporation luxury brands look to expand in the UK.
The decision comes following a review of operations after the departure of Seabourn vice-president Andrew Magowan in September.
Magowan was succeeded by Lynn Narraway as Seabourn UK managing director and she will continue in that role as boss of the combined HAL team based in Southampton.
The restructure will technically come in on December 1 but the move of offices will not be completed until by next April
Carnival Cruise Line, which Narraway also oversaw, will continue to be based in London but with a slightly smaller team, although everyone in the London office has been offered a job.
However, a 30-day consultation has started as some face their roles being relocated to Southampton.
Carnival Cruise Line will be run by Adolpho Perez, a 30-year veteran in the Carnival organisation who is currently the vice-president of contact centres based in Miami.
Current Seabourn head of sales Paul Beale has accepted redundancy and a new role of director of sales of the combined team has been awarded to Carnival head of sales Wendy Lamich.
Carnival UK marketing manager Erin Johnson has been promoted to the role of head of sales and will continue to be based in London.
Narraway said the move will mean greater support for agents for all three brands and reflected the way HAL and Saebourn are being run by a joint management team from its US Seattle headquarters.
“It’s part of a global strategy We see opportunities to grow both the Holland America and Seabourn in the UK especially for those agents who specialise in luxury not selling Seabourn at the moment,” she said.
Narraway said there were also exciting plans for Carnival in the UK and these would be communicated to the trade by Perez when he starts in his new role.
Although the combined HAL Seabourn team will be based in the new Carnival UK head office in Southampton Narraway said there were no plans for them to join trade marketing arm Complete Cruise Solution.