Former Fred Olsen Cruise Lines sales and marketing director Nigel Lingard has joined specialist cruise agency Reader Offers as a non-executive director.

Reader Offers chairman Peter Beadles said Lingard would help the Essex-based agency expand its tailormade division as well as advising on the company’s strategic direction.

He said: “We are delighted to announce that Nigel Lingard has joined Reader Offers as a non-executive director.

“Nigel’s vast experience will help us across all areas of our business and aid our ongoing strategy and corporate governance. We particularly wish to grow our tailor-made division, and Nigel’s knowledge in this area will be of special benefit to us.”

Lingard was recently honoured for his services to the cruise industry with a lifetime acheivement award.

The John Lancaster Smith Award was presented to Lingard by the Passenger Shipping Association at its annual dinner.

Lingard, who has been in the shipping industry for 32 years, has held numerous roles including being a board member of the European Cruise Council, serving on various Abta committees and being a past PSA chairman.