Destination Canada has teamed up with Travel Weekly to produce an agent webinar and A to Z guide outlining some of the key selling points for Canada in 2021.

Adam Hanmer, trade manager for Destination Canada, offered training on topics including the country’s wildlife, outdoor spaces, luxury lodges and Indigenous cultural experiences, building on an inspirational sales guide created by Travel Weekly sister title Aspire.

He was joined by Claire Moore, managing director of Peakes Travel Elite, and Lee Rogers, product and commercial director at specialist operator Canadian Affair, to discuss some of the most popular itineraries along with a host of lesser-known experiences.

Destination Canada also has a bottle of Niagara ice wine to give away in a prize draw. Simply watch the webinar and answer the question below for your chance to win.


To be entered into the prize draw to win a bottle of Niagara ice wine, fill in the below entry form and answer the question before the closing date of November 20. Terms and conditions apply.

You can also sign up to Destination Canada’s agent training course at and access inspiring photos, videos and other marketing materials for use in promoting Canada at


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