Fred Olsen Cruise Lines’ first TV advertising campaign since 2009 is to run from December 28 to support the wave peak season booking period.
The line is offering price cuts of up to £400 per cabin on more than 70 2012 cruises if booked before the end of February.
The 30-second TV ads will appear on daytime terrestrial and digital TV channels until mid-February. Channels being used include Channel 5, ITV3, More 4, Discovery Channel, National Geographic, G.O.L.D., Alibi, Blighty, Yesterday and Dave, with up to a maximum of 34 spots per day.
The promotion is designed to highlight the customer service on Fred Olsen cruises and access to worldwide destinations on smaller ships from UK ports.
Sales and marketing director Nathan Philpot said: “From my previous experience, TV has created huge demand and driven customers onto the telephone and into agents’ shops. We hope that all our retail partners will benefit from this investment.
“The distinctive style of our recent print advertising has brought us extremely valuable stand-out in a crowded marketplace, and has been very well-received.
“We want to build on this success by bringing our message to TV, reinforcing Fred Olsen Cruise Lines’ traditional values of outstanding customer service, intimate, smaller ships and the ability to cruise to the heart of hundreds of destinations worldwide from a number of convenient, regional UK ports.”