Not Just Travel has seen a 5% year-on-year rise in bookings on the back of a weekly spike in demand.
The homeworking agency group attributed a claimed 62% rise this week to positivity around Covid vaccine trials and Christmas ahead of the Black Friday and Cyber Monday weekend.
The company believes the traditional post-Christmas peak booking period is being pulled forward as a result.
The top destinations booked for 2021-22 are the US, Canary Islands, Dubai, Lapland and Maldives.
Not Just Travel co-founders Steve Witt and Paul Harrison said: “We have seen a massive spike in bookings this week – there’s been a surge in public positivity.
“We are definitely seeing customer confidence at a high as the good news about the vaccine trials comes out. And we are certain that excitement about Christmas and the great Black Friday and Cyber Monday deals are only adding to that positive feeling and uplift.
“Our sales are already strong and we’ve expecting even bigger and better sales this weekend.
“People want to travel, they want adventures, they desperately want to spend time with family and friends, and they want something to look forward to.
“The successes the vaccines are having in the clinical trial stage is really helping to give people the confidence to book a break for 2021 or 2022.
“In fact, we believe we are seeing peaks season starting early. Traditionally peaks is the busiest time for the travel industry and it runs from Christmas until March.
“This year, with the vaccine news, we have seen that jump earlier and we believe we will see a prolonged peaks booking season, with bookings more spaced out over the next few months.”
