Tui UK bosses have pledged to look at enhancing its fam trip programme and training after the annual Back to the Floor day.
More board members than ever went behind the scenes at Thomson stores across the country last Saturday, as well as representatives from Royal Caribbean, Holiday Extras and Superbreak.
Tui distribution director Nick Longman visited the Thomson shop in Brighton. He said: “The day showed me that it’s vital for our staff to have a sound knowledge of differentiated product, and ideally to have visited the destinations. I would like to revisit our educational programme to see if it can be improved.”
David Burling, managing director of Tui UK, said he was struck by the demand for differentiated product in the Uxbridge store. “I would like to make more training tools available so our advisers know hotels and destinations inside out and this is something we will look to address.”
Jeremy Ellis, marketing director for Tui UK, spent the day at the First Choice Super Store in Crayford. He said: “The store looks rather dated. They’ve done a great job keeping it smart, but it definitely needs modernising. This will be addressed in our retail rebrand.”
Staff at Thomson in Bluewater, Kent, welcomed Jo Rzymowska, Royal Caribbean’s general manager for the UK and Ireland. She said the day demonstrated the need for simple sales messages. “I learnt that the more complex we make our message the more difficult it is for the frontline team to understand and sell.”
Tui has made various changes to working practices on the back of previous Back to the Floor days, including simplifying the sales process and improving customer service.