GoCruise & Travel and Holidaysplease-backed The Holiday Franchise Company have been included in a list of the UK’s 100 top franchise opportunities.

The 2021 Elite Franchise Top 100 is backed by HSBC, which is also represented on a five-strong judging panel which takes into account measures including financial performance, contribution to the community and innovation.

GoCruise & Travel was listed in 69th place, while The Holiday Franchise Company was listed in 85th position, four places higher than in 2019.

Top spot in the list went to Home Instead Senior Care, followed by shipping specialist InXpress, Energie Fitness and Subway.

Andrew Brattesani, HSBC’s UK head of franchising said: “This year we have had to assess how businesses have proactively adjusted in response to closures caused by the pandemic. It’s been essential for entrants to demonstrate how they have pivoted their services.”

Joanne Aldridge, head of franchise at The Holiday Franchise Company, said: “We are so proud to made the top 100 again, and to move the business forward by four positions is fantastic. Thank you to the team for their passion and commitment and always working to improve our offering and ensure our franchisees have the best experience being partnered with us.”