Up to 25 staff have lost their jobs after the parent company of 1st4cruising.com and Voyana Luxury Cruising ceased trading.

Administrators have confirmed that Total Travel Leisure Holidays is expected to go into liquidation on April 11. A spokesman for administrators Harris Lipman said: “The reason (for the liquidation) is the downturn, fewer bookings and squeezed margins putting pressure on the company.”

This comes less than 12 months after chief executive Harry Goodman’s former company, Totally Travel, went into administration. The brands continued to operate under the new holding company, TTLH.

Travel Weekly understands the staff, who were based in Leicester, were informed by Goodman on Wednesday that they were being made redundant.

As reported on Wednesday, International Cruise and Excursions (ICE) has purchased the assets including the company’s domain names and customer database.

An ICE spokesman said: “ICE purchased the assets, including the domain names, they didn’t purchase the business. ICE already has existing call centre operations in Kettering and Cork and will be taking future bookings from there.”

Since the company was a member of the Hays Travel Independence Group, Hays Travel will take on forward bookings and has written to customers to inform them.

Travel Weekly was unable to contact Harry Goodman.

Have you been affected by the collapse of 1st4cruising? Email chloe.berman@travelweekly.co.uk