‘Think Differently’ has been revealed as the theme for this year’s ACE Cruise Convention.
Delegates at the event in Southampton on May 1-2 will be asked to question how they approach business from both a mental and physical perspective as part of a programme designed to help travel agents increase their cruise sales,
Business sessions will include the significant growth of ex-UK cruising with predictions suggesting that within three years more people will join their cruise in a British port than take a fly-cruise.
Other topics include the growing appeal of European river cruises and expedition voyages together with a session focusing on the productive use of social media.
ACE director Andy Harmer: “We have created a line-up of speakers and sessions that will challenge and inspire delegates to sell more cruise holidays.
“I believe that this year, more than any other, we need to ‘Think Differently’ so that a cruise stands out as the obvious holiday choice with its exceptional value and variety. On leaving the convention, agents will have key advice and tips to help them boost their sales, particularly by encouraging new to cruise customers.”
On the second day, delegates will have the opportunity to visit two cruise ships out four lined up in Southampton – Cunard’s Queen Elizabeth, P&O Cruises’ Adonia, Princess Cruises’ Grand Princess and Royal Caribbean International’s Independence of the Seas.
More than 260 delegates have so far signed up for the sixth annual event. Registration increases to £75 on March 30.