Almost three quarters of Brits (72%) want the money they spend on holidays to benefit people in communities they visit, according to a survey by G Adventures.
Its poll of more than 500 British travellers found that the main reasons for wanting to travel again were to immerse themselves in a different culture (65%) and a desire to reconnect with the world (61%).
One third of travellers (32%) were also looking to connect with nature on their next international trip.
Most Brits consider the most important factor in their holiday choice is that their money benefits local people (72%) followed by ensuring wildlife is protected where they go (48%). Nearly half of travellers (45%) want to avoid over-touristy destinations on their next trip, with 58% stating that they will visit more remote places or the less-visited areas of a destination.
Respondents were also asked to commit to one ‘big small action’ they could take when international travel returns.
The most common commitment was to support local people and businesses at 37%. This was closely followed by doing more research before they book their trip at 34%, and a further 17% of travellers said they would make a commitment to reduce plastic and/or bring a reusable bottle with them.
Bruce Poon Tip, founder of G Adventures, said: “It’s apparent travellers want their holidays to be more meaningful after this forced hiatus for international travel.
“They want their money to support local people in the destinations they go to and the best way for people to show their support now is to make a commitment to travel, so these communities can benefit later.
“We understand there’s uncertainty in terms of when people will be able to travel, but with our flexible booking conditions customers can have peace of mind, as well as a trip booked to look forward to when restrictions lift. We know there is pent-up demand building, so now is the time to be booking ahead.”