Iceland has become the 30th country served by easyJet with the start of flights today (Tuesday).
The budget airline’s first flight from Luton to Reykjavik was due to take off this morning.
The service will run three times a week on Tuesdays, Thursdays and Sundays with fares starting at £58.81 return, including taxes.
Demand for the route has led the carrier to commit to year-round flights with the winter schedule going on sale on Thursday (March 29).
UK director Paul Simmons said: “We are thrilled our first flight to Iceland has taken off from London Luton airport today and are pleased with the fantastic response we have received from passengers.
“This is set to be one of our most successful destinations to date, and as a result we have committed to a year-round service. EasyJet’s pledge is to make travel easy and affordable and this new route will help boost business and leisure travel to and from Iceland.”